About Us
Our Story
Getting dressed should be a simple pleasure, yet online shopping often turns it into a guessing game. If you are navigating a busy life, you don't have time to decipher inconsistent sizing or wonder if a piece will actually survive a typical Tuesday. Add the wonderful unpredictability of British weather into the mix, and finding clothes that genuinely work becomes a real challenge. We knew there had to be a more thoughtful way to shop.
Our Approach
We are a small, dedicated team who believe clothing should be effortless, flattering, and completely transparent. Grace & Whimsy is a carefully curated collection sourced from trusted international partners, chosen with real women in mind rather than mannequins. We focus on styles that are practical for layering, honest in their fit, and straightforward to care for. We don't chase fleeting trends; we look for timeless pieces that make perfect sense for your everyday life.
Our Promise
We believe that trust is earned through complete honesty, not vague promises or complicated fine print. Instead of hiding behind rigid policies, our philosophy is built on clarity. We are committed to providing precise measurements so you can make informed choices, alongside genuine fabric descriptions and straightforward care instructions. When you shop with us, you can expect a seamless experience where your confidence comes first. If a piece isn't quite right, we ensure finding a solution is entirely stress-free.
Here for You
Business Information:
- Website Name: Grace & Whimsy
- Operated By: LOOMISS LTD
- Company Registration Number: 17176290
- D-U-N-S Number: 234775050
- Registered Office (Administrative Only): 27 Old Gloucester Street, London, WC1N 3AX, United Kingdom
Contact Details:
- E-mail: info@graceandwhimsy.com
- Phone: +44 20 37691239
Opening hours: Monday to Friday: 09:00 – 18:00 (GMT). Customer service will respond within 24 hours on business days.